Search engine optimization tips from by JRL Enterprises offering search engine services

Search Engine Optimization Tips

FREE HELP OPTIMIZING & POSITIONING YOUR WEB SITE

Every company wants to have a successful web site, and to produce results a site must receive traffic. Few companies have the time and/or resources needed to produce the traffic that will generate the business results you seek. Listed below are the steps guaranteed to enhance your web site search engine rankings and traffic results.

Step	Activity	Description
1	Frames, Splash Pages & Flash	If possible, eliminate any framed, splash or Flash pages on your site, or create standard html substitutes to avoid the traffic limiting factors these techniques create.
2	Meta Tags	Construct niche-targeted Title, Keyword and Description meta tags for all important pages.
3	Headings & Copy	Enhance your page content by developing keyword rich headings(H1, H2, etc.), sub-headings and page copy.
4	Content	Incorporate as much quality content as is available. On the Internet, "Content is king".
5	Search Engine News	Keep abreast of search engine industry developments by subscribing to Danny Sullivan's Search Engine Watch newsletter.
6	Keyword Research Tool	Subscribe to the WordTracker keyword product to assist in the development of your keyword phrases. Also use the GoTo Search Term Suggestion Tool to research & prioritize your keyword choices.
7	Setup PPC Accounts	Setup and manage pay-per-click advertising accounts with GoTo/Overture, FindWhat, Sprinks and Mamma.com among others to generate economical targeted traffic. Monitor bids and monthly performance to optimize cost-benefit ratio.
8	Traffic Log Analysis	Run and analyze your monthly traffic logs in order to ascertain your most popular pages, most popular entry pages, best and worst referrers and search engine traffic sources. Address the deficient areas identified by this analysis. See sample log file statistics produced by the WebTrends Log Analyzer program.
9	Search Engine Submissions	Submit your home and other key pages to the major search engines and monitor their inclusion of your pages and their rankings for important keyword phrases. Do not repeat more frequently than every 60 days to avoid penalty. Use of products such as WebPosition Gold can automate this activity.
10	Directory Submissions	Submit your site to the 3 major directories; Yahoo, LookSmart & Open Directory.
11	Paid Inclusion Services	Subscribe to the Inktomi and AltaVista paid inclusion services to ensure that your key pages are regularly indexed by these search engines.
12	Domain & URL Naming	Where possible, include your most important keywords in your domain and page url's. Determine the availability of domains at the Network Solutions site.
13	Link Popularity	Establish links to your site from site which offer related content to increase your site's link popularity factor with search engines, especially Google. Avoid "link farms" and other non-relevant site link programs.
14	Contact JRL Enterprises	Avoid steps 1-13 by hiring JRL Enterprises to perform search engine optimization services for your site. You can reach us at 847-222-0474.